We are committed to safeguarding your personal information and privacy. Laundrybag.ch (hereinafter referred to as "LB") is dedicated to protecting your privacy in line with Swiss law and this Privacy Policy. By utilizing our website and our services, you agree that LB collects and uses your data in line with this policy.
This privacy policy outlines the data we gather and the purposes for which this data is used when you use our service, purchase products, or contact us. It explains your rights as a user, and the reasons for data collection and/or processing. If you wish for us not to use your personal data in the future, you can terminate the user agreement or withdraw your consent in whole or in part at any time. More information can be found in section (10) "Your rights".
If you disagree with our collection and processing of your personal data, please refrain from using LB services and products and do not provide us with your personal data. The owner and responsible party for this data is LaundryBag.ch, Reussinsel 24, 6003 Luzern. Contact details can be found in section 14 "Contact".
1. WHAT DATA DO WE COLLECT?
We gather personal data that pertains to specific or identifiable individuals. Here is an overview of the types of data we collect:
- a. Data About Your Person
- 1. Personal Contact Details
- Purpose: For contacting you.
- Examples: Name, address, telephone number, email address.
- 2. Access data for the user account
- Purpose: To manage and secure your account.
- Examples: Account creation date, email address, password.
- 3. Demographic Contact Data
- Purpose: To better understand and serve you.
- Examples: Place of residence, location, gender, language.
- 4. Purchasing Behavior
- Purpose: To provide tailored products and services.
- Examples: Information on products and services you have purchased.
- 5. Consent to Receive Advertising
- Purpose: To send you relevant promotional materials.
- Examples: Information on your consent to receive advertising, details of subscribed advertising measures.
- b. Customer Activity Data
We collect various types of customer activity data to better understand and serve our customers. This includes:
- 1. Contract Data
- Purpose: To manage and fulfill orders and contractual agreements..
- Examples: Information about orders and contractual agreements..
- 2. Process Information About Actions on Our Website
- Purpose: To monitor and improve user experience on our platform.
- Examples: Activities in the customer account, such as login times and actions taken.
- 3. Customer Service Information
- Purpose: To provide effective support and improve customer service. .
- Examples: Correspondence between you and our customer service team, including emails, phone calls, and chat logs.
- 4. Location-Based Data
- Purpose: To deliver relevant services and content based on your geographical location.
- Examples: Your IP address and geographical location.
- 5. Session-Related Data in Relation to Our Website
- Purpose: To analyze user behavior and optimize website performance.
- Examples: Pages and subpages you visit on our website, duration of visits, and interaction patterns.
2. When do we collect personal data
Your data is collected under the following circumstances (non-exhaustive list):
- a. When you use our website or web applications
- We collect data whenever you interact with our online platforms
- b. When you purchase our products and services, sign a contract with us, or register for our services
- Data is collected during transactions, contractual agreements, or service registrations.
- c. When you contact us via email, phone, or chat, or use our customer service
- Any communication with our support channels leads to data collection.
- d. When you interact with us or through third-party providers
- Data is gathered when you engage with us on websites, social media, by mail, or through our call center.
- e. When You Participate in Contests, Surveys, and Direct Marketing Campaigns
- user:participation_data:collect_data.
- f. When You Engage with Us at Special Events
- Data is collected at trade fairs, events, and cultural events where we interact with you.
3. WHY DO WE COLLECT PERSONAL DATA?
LB collects personal information to provide you with the best possible service. This includes:
- 1. Enhance Our Services
- Purpose: To continuously improve the quality and range of our offerings.
- Examples: Analyzing usage data to identify areas for improvement and adding new features based on customer feedback.
- 2. Suggest Personalized Recommendations
- Purpose: To provide tailored suggestions that match your preferences and needs.
- Examples: Recommending products or services based on your previous purchases or browsing history.
- 3. Improve Communication with You
- Purpose: To ensure clear, timely, and relevant interactions.
- Examples: Sending updates, promotional offers, and important notifications through your preferred communication channels.
- 4. Streamline Our Operations
- Purpose: To increase efficiency and effectiveness in our business processes.
- Examples: Automating routine tasks, optimizing resource allocation, and reducing operational costs.
4. WHY DO WE PROCESS PERSONAL DATA
LB processes your personal data for one or more of the following purposes:
- 1. Order Processing
- Purpose: To manage and fulfill contractual obligations.
- Examples: Processing orders, conducting credit checks, and handling collection procedures.
- 2. Customer Communication
- Purpose: To keep you informed about your orders and services.
- Examples: Sending information and updates about your order status.
- 3. privacy:purpose:analysis_customer_behavior_online
- Purpose: To enhance our offerings based on user interactions.
- Examples: Analyzing browsing patterns and purchase history to improve products and services.
- 4. Maintenance of User Accounts on the Website and for Marketing Tools
- Purpose: To To manage your account and support marketing efforts.
- Examples: Analyzing account activity for insights and using data for targeted marketing.
- 5. Marketing Communications and Automated or Personalized Marketing Activities
- Purpose: To engage with you through tailored marketing efforts.
- Examples: Sending newsletters, promotional offers, and personalized marketing content.
For the named purposes, we may partially rely on automated processes for the processing
5. WHO DO WE DISCLOSE PERSONAL DATA TO?
LB will not share your information with third parties for direct marketing purposes unless you have expressly consented to this. However, LB reserves the right to disclose your personal information to third parties, both within and outside of Switzerland, for other purposes, but only under the following circumstances:
- 1. Authorities or Official Agencies
- Purpose: To comply with legal obligations and protect our rights
- Examples: Disclosing information as required by law, during legal proceedings, at the request of public authorities or courts, or to safeguard our rights
- 2. Partners and External Service Providers
- Purpose: To support contract processing, information provision, and service delivery
- Examples: Sharing data with partner companies and service providers in Switzerland and abroad (worldwide) that assist with IT services or marketing campaigns. These entities are contractually obligated to adhere to data protection regulations and process data exclusively on our behalf and according to our instructions. They may also involve third parties under similar conditions if contractually or legally required.
6. COOKIES
- Purpose: To ensure website functionality and enhance user experience.
- Examples: Cookies are short text files stored on your device that help in maintaining site functionality, optimizing user experience, and enabling full site features. Some cookies are used to analyze user behavior and optimize marketing efforts. Third-party cookies may also be used for these purposes. Cookies do not contain personal data and can be deleted from your browser settings at any time.
7. SSL ENCRYPTION
- Purpose: To ensure the security and confidentiality of data during transmission.
- Examples: Using SSL (Secure Socket Layer) encryption to create a secure connection between your browser and our server. You can recognize an encrypted connection by the URL starting with "https" instead of "http" and the small lock icon next to it in the URL line. SSL encryption prevents data from being intercepted or read by third parties.
8. LOG FILES
The providers of this site automatically collect and store information in server log files each time you visit our pages. This data is transmitted to us automatically and includes details such as your device's IP address, browser name and version, the date and time of access, the referring website (referrer URL) from which you arrived at our pages, and the volume of data transferred. We use this information solely for the technical enhancement of our website and services, to ensure an optimal user experience, and for statistical analysis.
9. TRACKING
In order to constantly improve and optimize our website and our offering, we use tracking solutions and browser plug-ins. These allow us to analyze the use of our website using statistics and graphics.
- a. Google Analytics
- This website uses the web analytics service "Google Analytics" by Google LLC ("Google"). Google Analytics uses cookies that allow an analysis of user behavior on this website. Within the scope of this anonymized user data collection, for example, the type of device, browser, session duration and number of your sessions are passed on to Google together with a shortened IP address.
The transmitted IP address is not merged with other data from Google. A transfer of this data by Google to third parties only takes place due to legal regulations or in the context of order data processing. The information collected by the cookies is usually passed on to a Google server in the USA and stored there. The user can refuse the installation of cookies by selecting the appropriate settings on his browser software. In case of a refusal, however, this website cannot be used to its full extent. You can use a browser plug-in to prevent Google Analytics from collecting and processing your data through cookies.
The corresponding plugin can be installed under the following link: https://tools.google.com/dlpage/gaoptout?hl=en
Here you can find more information about Google's data usage: https://support.google.com/analytics/answer/6004245?hl=en - b. Google Ads
This website uses Google conversion tracking from "Google Ads" by Google LLC ("Google"). If you have reached this website via an ad from Google, Google Ads will set you a cookie. These cookies expire after 30 days and are not used to personally identify you. If you visit certain pages of this website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page.
Each Google Ads customer receives a different cookie. The cookies cannot be tracked across Google Ads customers' websites. The information collected using the conversion cookie is used to create conversion statistics for Ads customers who use conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that personally identifies users.
If you do not want Google to set such a cookie for you, you can disable the cookies required for this in your browser settings.
Here you can find the privacy policy of Google Ads: https://policies.google.com/technologies/ads
- c. Google Remarketing
This website uses "Google Remarketing" by Google LLC ("Google"). Google Remarketing is used to display interest-based advertisements to website visitors within the Google advertising network. A cookie is stored in your browser that enables Google to recognize you when you visit websites that belong to Google's advertising network. On these pages, you may be presented with advertisements that relate to content you have previously viewed on websites that use Google Remarketing.
These cookies do not store any personal data. If you do not want Google to set such a cookie for you, you can disable the cookies for interest-based advertising in your browser.
Here you can find the privacy policy of Google: https://policies.google.com/privacy?hl=en
- d. Google Tag Manager
This website uses the Google Tag Manager, a service provided by Google LLC ("Google"). The Google Tag Manager does not use cookies and does not collect any personal data. The Tag Manager triggers other tags, which in turn may set cookies and collect personal data. If you have deactivated cookies or domains, this will remain the case for all tracking tags that are integrated via the Google Tag Manager.
Here you can find the privacy policy of Google Tag Manager: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/
- e. Social Plugins
Our website uses social plugins, e.g. from Meta (e.g. Facebook or Instagram) or LinkedIn. When you visit our website, your browser establishes a direct connection to the servers of the providers. By integrating the plugins, the social network provider receives the information that the user has visited the corresponding web pages. If you are logged in to the provider at the same time, the provider receives the information that you have visited our website and assigns this to your user account. If you interact with the plugins, for example by clicking the "Like" button, the corresponding information is transmitted from your browser directly to the provider and stored there. If you do not want the provider to collect data about your visit to this website, you must log out of the corresponding accounts before visiting the website. If you visit our site while logged out of the social network providers, the provider sets a cookie and collects anonymized data. If you log in to the provider again at a later time, the collected data can be assigned to your profile by the provider. Further information on the purpose and scope of the data collection can be viewed directly at the provider.
Meta (Facebook & Instagram): https://www.facebook.com/policy.php?locale=en
LinkedIn: https://www.facebook.com/policy.php?locale=en
If you do not want the social network providers to collect data about your visit to this website, you can block third-party cookies in the help section of your browser. This means that no more data will be passed on to third-party providers when you visit websites. Please note that this may result in limited usability of our website.
10. YOUR RIGHTS
In accordance with the Swiss Data Protection Law, you have the following rights regarding the processing of your data when using this website and our services.
- a. Information about your data
- You have the right to request information about the personal data collected about you at any time. Please contact us for this purpose (contact details in section 12 "Contact"). In order for us to be able to provide you with information, we need an official identification document (passport, ID). The request must be made in writing.
- b. Information about your data
- You have the right to request information about the personal data collected about you at any time. Please contact us for this purpose (contact details in section 12 "Contact"). In order for us to be able to provide you with information, we need an official identification document (passport, ID). The request must be made in writing.
- c. privacy:rights:data_restriction
- You have the right to request that the processing of personal data is restricted. For example, if they are no longer needed for the purpose of processing. To do so, contact our customer service (contact details in section 12 "Contact").
- d. Deletion of your data
- You have the right to have your data deleted at any time and without giving reasons, insofar as it is no longer required for the purposes for which you have given your consent and the legal obligation to retain it has expired. Please contact us for this purpose (contact details in section 14 "Contact").
- e. Transfer your data
- You have the right to request your data in a common machine-readable format. To do so, contact our customer service (contact details in section 12 "Contact").
- f. Revocation/objection
- You have the right to partially or completely revoke your consent to the processing of personal data and to the use of your data for marketing purposes at any time or to object to such use (so-called opt-out). Contact us (contact details in section 12 "Contact"), for example:
- g. Unsubscribe from the newsletter
- You can also unsubscribe from the newsletter by clicking on the unsubscribe link in each newsletter. Please note that the revocation does not affect the lawfulness of the data collected and processed on the basis of the consent until the revocation. g. Right to complain You have the right to file a complaint with the competent supervisory authority, the Swiss Federal Data Protection and Information Commissioner (FDPIC), in accordance with the law.
Please note that even if you withdraw your consent, LB still has the right to send you administrative communications. This includes, for example, notifications and order confirmations regarding your orders or information about account activities (password changes, etc.).
11. CHANGES
We have the right to change these Data Policy at any time. Any changes will be published on our website. Registered persons (e.g. with a user account or customers registered for the newsletter) will be informed of changes by e-mail.
12. CONTACT
If you, as an interested party or visitor, have questions about this privacy statement or our measures for collecting, processing and using personal data, you can reach us here:
LaundryBag.CH Data Privacy Reussinsel 24 6003 Luzern
076 583 0619 [email protected]